Currently reading Shreedhar et al. (2026) on “Tell don’t ask: how to use social media to mobilise local collective climate action”
Shreedhar et al. (2026) is a really important study on climate action and social media strategy: When you want to get people to do something (for example sign up for a talk), it’s much better to tell them to do it (“do not stand by idly!”) than to ask them for support, and it is […]
