Seeing is believing
Climate change communication
Needs a good vis’alization
Political protesters and
politicians should best be shunned
to avoid defens’ve reaction’.
Show behaviour in relation:
not one car, but road congestion.
action’ble steps that can confront
Use real people’s real emotion
Not overwhelmed, but rather stunned,
that’s how people best understand
unconscious habits’ implication’.
*This poem is a „rondeau”, and it is based on the findings in the “Climate Visuals – 7 Key Principles for Visual Climate Change Communication” report (http://climateoutreach.org/resources/visual-climate-change-communication/)