Following up on what I wrote on Friday about how my colleague respond to her talking about sustainability issues with “don’t make me feel guilty”, I am exploring eco-guilt as a search term that seems to produce quite a different set of results. In contrast to the literature I summarised on Friday, where guilt is described as a deactivating emotion that needs to be changed into constructive hope in order to lead to action, the studies below mostly describe guilt as an emotion that can (and should) be used to promote environmental friendly behaviour. But I do not think those studies are super convincing, so better proceed with caution here…
Using eco-guilt to motivate behaviour change seems not really supported by literature
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